Mobile App Marketing Strategy in 8 Steps


You have a fantastic app idea, and the development is going well, so it must be impossible for this app to fail, right? Wrong. Unfortunately, there are numerous ways for your app to go wrong. But we're here to support you in preventing that from happening. The most crucial aspect to monitor during the development process is marketing to ensure the success of your app. The reason why promoting your app is so crucial is because, even if it's fantastic, if no one knows about it, they're unlikely to use it.

It comes as no surprise that it is difficult to get there given the intense rivalry among all the apps in the app store vying for consumers' attention. Customers should pay close attention to the app's profile page in the app store because this is where you connect with your target market. With a user on this specific page, your app can succeed or fail. Consider it your app's sales pitch: a preview video, screenshots, a description, ratings, and reviews are all included to draw in more users and persuade them to download your app.

  1. Research the target market

 The most crucial step you should take when deciding to create an app is to identify your target market. By conducting thorough research, you can avoid imitating already-existing apps, and once you've identified your target market and broken down your rivals, you'll have the assurance you need to move forward with your concept and marketing plan.

2. Select the launch date.

Your app's downloads may rise from hundreds to thousands depending on when it launches. You should conduct research before submitting your software to the app store to make sure that your launch does not conflict with any significant events. It's crucial to keep in mind that both the Apple and Google app stores have a review procedure, which could cause your app release to be delayed.

3. Concept

Since you are creating your app from scratch, promoting it is just as crucial as making sure the user experience and content are effective. On rare situations, the experience might still need work, but now that everyone is using the app and everyone knows about it, more people will want to download it, which will cause the download numbers to increase quickly. But there's more to the reason people are aware of it than just word-of-mouth; it's marketing.

4. Optimisation for app stores

Additionally, this is where app store optimization is important. This is the procedure for raising the app's visibility in the app store. The skill of creating the most original keywords for your app so that it will show up when someone searches for something similar. In other words, it's simpler to find your app, which is exactly what it has to do to be successful. If you want to understand more about app store optimization


You ought to be developing the microsite for your app at the same time as your app. This can be used to inform users about your app and link it to any publicity. Even before the app is actually released, talk about it generates excitement and draws users. Opening an account on a social media site is never too early. That is the simplest and least expensive strategy to promote your app. And after you've decided on a launch date, you'll already have a following that you can use to let people know when the app they've been waiting for will finally be released. Check out these social media gurus to learn from and discover the requirements for managing your social media if you're confused how to manage a social media page.


You can also get in touch with newspapers or bloggers who are constantly discussing fresh things to watch out for. Pre applications and other technology blogs are excellent places to advertise your debut. Here are some other blogs and discussion boards you may use to promote your mobile app.

You should always have a customised email particularly for the blogger when contacting them to capture their attention. Then, you want to include links to your microsite and the launch time. Try sending a follow-up message to your initial communication to them if they don't respond. If they continue to not respond and your app has already been out, send them another email with statistics and user reviews to see if that will get their attention. You should still want publicity. Never stop trying to promote. More is always better!


Publicity is essential for marketing your app. The cost can vary depending on where you advertise and who you are trying to reach, but in the end, we view it as an investment. Facebook offers App Install Ads for your usage and exploitation. Make an advertisement and post it on Facebook! Any advertising is beneficial to the popularity of your app.

8. Configure analytics

Without the right analytical tools, there isn't much you can measure before releasing your software. Once your app has been released, it is crucial to monitor the data. Use technologies like Google Analytics, Flurry, and Localytics to do this.

Now that you are aware of the importance of app marketing, you hopefully have a better understanding of the strategies to use. Starting to promote your app is never too early, and it is also never too much. Never think your app is well-known and can't go much bigger, regardless of the feedback, ratings, reviews, or statistics. Continue to promote your app. Be an entrepreneur.